7/05/2007

heinz beanz


while wondering through a tacky gift shop in leeds I came accross a heinz baked beans "safe can" - a can doubling up as a money box. Ingenious idea, I have seen these before but not with a brand name. Strange thing is it was not endorsed by Heinz, so effectivly they were getting free advertising! the company obviously thought this was a great idea as an easily recognisable brand name and product - the assumption is that everyone has Heinz in their homes and if they don't, they probably should.

2 comments:

  1. I have one of these but mine is a stella artois can, cant get lotsin mine though but still a good little hiding place for those secret things.

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  2. Be looking for those stella cans then Holly!

    The idea although tacky at first is i guess a good idea, as you said an everyday product that no thief is going to go looking for. Interesting that there doesnt seem to be an endorsement, in other cases the use of a brand in such a way would be plagerisim/infringing copyright. I'm sure Heinz know these products are out there, suprising therefore that they dont tap into the potential, even if small, profit.

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