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I think that these adverts are really clever in a subtle way...adverts are on inbetween programmes, so therefore not everyone is watching as they may be getting up to go to the toielt, boil the kettle or dig deep in the biscuit tin. These Weetabix adverts are similar to the pre-programme adverts, showing the audience todays tv guide....this makes people sit down and watch the tv, then realise the actual content of the advert, advertising the cereal.....It's very simple but extremely effective. The cold fresh milk pouring ontop of a crisp weetabix definately makes me want a bowl for breakfast.
ReplyDeleteI particularly 'hate' (used sparingly) these adverts. I think that they are boring and the recipee's don't exactly inspire me. The best way to eat Weetabix to simple... with milk. I can't image many people eating them with some of their suggestions. Maybe they would be better off promoting Weetabix for what it is... a breakfast cereal. The shots of milk and fruit etc are indulging but no more so than the cornflakes or special k ads. I think that they need to broaden their horizons and be a little more inventive.
ReplyDelete