Blogged to death

6/13/2007

Audi A5 linear ad


... the rhythm of lines

Audi A5

beautiful advert, linear animation combined with a classical music soundtrack. Gives impression of movement, flow and relaxation - qualities which the car is seen to posess. The ad shows very little of the car so builds up its qualities before showing the actuall product. Definatly stands out from the usual car ad - driving round mountain roads very fast - although there was another car ad that I saw recently where the car transformed into a school of fish, then a wave, I will inverstigate what it was for.

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